Experiencing mood on Spotify

I’ve been putting some thought into the relationship between mood and technology, particularly looking at digital experiences which build in mood-orientated features. Previously, I’ve discussed why I think Spotify offers an interesting example of the digital world reacting to mood. To explore this idea, I ran a small qualitative study looking at how mood comes into play in users’ experience of Spotify. Here I’ll offer my findings as food for thought for those involved in creating digital experiences where moods might matter. (See full post on Medium)